- A World première of the new Mercedes-Benz CLA.
- Two US premières: Mercedes-Benz EQC and Vision URBANETIC.
The new Mercedes-Benz CLA will be showcased to the global public for the very first time, featuring its evolved MBUX (Mercedes-Benz User Experience) infotainment system, a technological innovation that premièred at CES in 2018. New functions have already been added a mere 12 months later. As a result, the new Mercedes-Benz CLA Coupé is not only the most emotional vehicle of its class, it is also a highly intelligent automotive specimen. The new CLA offers a number of clever solutions, from the MBUX Interior Assistant that identifies operation requests on the basis of movements to lend the vehicle interior a certain level of intelligence, to augmented reality for navigation and the ability to understand indirect voice commands as well as ENERGIZING COACH featuring individual fitness recommendations.
The Mercedes-Benz EQC will be celebrating its US première – the first purely battery-electric Mercedes-Benz EQ series production model as a symbol for the start of a new mobility era at Daimler. Visually, the crossover SUV is a pioneer of avant-garde electric aesthetics, representing an impressive combination of convenience, quality and everyday suitability. These elements are accompanied by dynamic performance due to two electric motors at the front and rear axles with a combined output of 300 kW. With its sophisticated operating strategy, the EQC also delivers an electric range of over 450 km according to NEDC (provisional figures).
The Vision URBANETIC, also celebrating its US première, is a completely new mobility concept for demand-based, efficient and sustainable mobility. The visionary concept is based on an autonomously driving, electrically driven chassis suitable for bodies intended to transport passengers or cargo. The fully network-compatible Vision URBANETIC forms part of an ecosystem in which logistics companies, local public transport companies as well as private individuals can digitally send their transport requests across urban environments. The concept reduces traffic volume, relieves inner-city infrastructure and contributes to a new, urban quality of life. The show car also demonstrates how an innovative and intelligent UI/UX design can also maintain the smooth functioning of mobility even without a driver.
After the Mercedes-Benz press conference, Sajjad Khan, Member of the Divisional Board of Mercedes-Benz Cars, CASE and Vice President Digital Vehicle & Mobility, will give insight into the current developments within the context of the Daimler-wide Connected, Autonomous, Shared & Service and Electric Drive (CASE) digitalisation strategy. Later, Wilfried Porth, Member of the Board of Management of Daimler AG and Human Resources and Director of Labour Relations at Daimler AG's Mercedes-Benz Vans, will explain the future of mobility using Vision URBANETIC as an example.
The Mercedes-Benz Cars press conference will take place at 21:00 (SAST) on 8 January. The press conference, subsequent insight into CASE with Sajjad Khan (00:00 SAST on 9 January), and Wilfried Porth's presentation about the future of mobility (01:30 SAST on 9 January) can all be viewed as part of multi-angle live streams on Mercedes me media: media.mercedes-benz.com/ces2019. This is where you will also find press materials, images and video clips relating to Mercedes-Benz Cars, Mercedes-Benz Vans and Daimler Trucks at CES via the continously updated Mediahub.
