For the second year in a
row, Mazda Southern Africa's collective efforts were recognized and rewarded
when the company received a gold award at the NADA DSI Awards held at the home
of WesBank in Fairland, Johannesburg. Mazda's DSI scores increased by 3.8% from
2017 and by over 14% from when the company started operating independently in
2014. These results improved Mazda's position to fourth highest ranked South
African motor brand in overall dealer satisfaction in the 2018 survey.
Scoring the highest in the
three critical questions of "How satisfied are you with your
Manufacturer/Importer" and "Provide positive referrals for your
franchise to a friend wanting to buy a dealership" and "Makes it easy
for your customers to do business with you"; Mazda Southern Africa
solidified its position amongst the most investor friendly brands in South
Africa.
"It is an honour to be
recognized by our Dealer Business Partners. Thank you to all Mazda dealers who
participated in the 2018 survey. Mazda Southern Africa is committed to even
further strengthening our business partner relations and investor
returns," concludes Ms Daphne Greyling - Head of Sales for Mazda Southern
Africa.
NADA measures dealers' satisfaction
with automotive brands. NADA has been conducting this survey in South Africa
for the last 23 years.
